Dr Samuel Ross (26 may 1991) is a British artist, designer and multidisciplinary creative director.

Ross is perhaps best known for his luxury menswear brand A-COLD-WALL* which compounds garment design, large installations and sound design in an approach frequently summarised as a ‘Material Study for Social Architecture’.


Ross was born in Brixton, London in 1991 to second-generation windrush parents, of Caribbean descent.

In 2009, he began his studies in graphic design and illustration at De Montfort University, Leicester, where he graduated with first class honours, and awarded the FSG design award by Erik Spikerman in 2012.

After being scouted at his degree show he progressed into product design, where he started his formal career.

Ross was appointed Doctor of Arts in November 2021 by Proffesor Andrew Groves & Vice Chancellor Dr Peter Bonfield of the University of Westminster.


Ross worked as a product designer for a number of commercial brands.

During this time, Ross balanced his career with his own creative output, spanning experimental film, street art and garment design under a number of aliases.

In 2012, artist, Professor Virgil Abloh found Ross’ work through Instagram and proceeded to employ Ross to work for him as an intern and then later, as a first design assistant.


Through Abloh, Ross worked on various interdisciplinary projects which included stage design, art projects, album artwork as well as the collections for a number of fashion designers. This internship eventually grew into a full-time role and Ross became a design assistant to Abloh for his projects with Kanye West’s design agency, Donda, and later for his fashion label, Off-White. As Abloh’s assistant, Ross also contributed to various projects for Pyrex Vision, Been Trill, Benji B, Hood by Air, Stüssy, Yeezy and A.P.C.


In 2014, Ross founded his own luxury menswear label, A-COLD-WALL*. The concept behind A-COLD-WALL* began as a think piece exploring the societal issues, disparities and realities that Ross saw people facing in inner-city London and in macro cities across the world. The brand’s aesthetic is informed by Ross’ studies in graphic design, British class systems and brutalism.

On January 9th 2019, it was announced that Tomorrow London holdings acquired a “substantial minority stake” in A-COLD-WALL*. Ross has since moved production from London to Vicenza, Italy, a move which has been noted to reflect the growing maturity of A-COLD-WALL*.

Since its inception, A-COLD-WALL* has gained a loyal following from both fans and critics, totalling 200 stockists worldwide and physical flagship stores in 2022, and has resulted in collaborations with Nike, Converse, Dr Martens, Macintosh and Diesel’s Red Tag. Ross has received a number of accolades and honours for A-COLD-WALL*, including British Fashion Award for emerging talent menswear 2018, Britsh Fashion Award under ‘People of the year’ 2020, and the BFC/GQ fashion fund award, 2019. A-COLD-WALL* has also been the recipient of Newgen’s bursary for the periods 2017/2018, 2018/2019 and 2019/2020.


Through the success of A-COLD-WALL*, Ross has been able to support and give back to young creatives in the industry. In 2019, Ross donated his entire 2019/2020 Newgen bursary to Eastwood Danso, a young menswear designer and early employee of Ross.

In 2020, Ross announced a series of initiatives to be taken by himself and A-COLD- WALL* in response to the black lives matter movement. The brand provided ten grants for independent black-owned businesses valued at £2,500. Additionally, A-COLD-WALL* made a £10,000 donation to “our people on frontline” as part of its black lives matter financial aid program.

In 2021 Ross expanded upon grant and funding matters by forming an advisory board to further integrate exceptional talent into reputable dialogues linked to career & opportunity advancement for Black British and POC artists – this time maturing the initiative through the formation of an academic and institutional & advisory board. Current board members include Tim Marlow director of the Design Museum, Caroline Rush CEO of the British Fashion Council, Professor Andrew Groves of the University of Westminster, Dame Gail Rebuck & Dr Paul Thompson of the Royal College of Art, & Dr Gus Casely-Hayford, OBE - Art Historian, Broadcaster and Director of V&A East.


Ross debuted his design-led venture, SR_A (Samuel Ross & Associates) at the Hublot Prize exhibition in the Serpentine Gallery in 2019. SR_A is a studio operating within the fields of luxury industrial design, interior installation, architecture, furniture design, sound design and sculptural/visual communication.

The Industrial design studio has produced collaborative, commercial rojects with LVMH Group, Apple Group & Nike group, alongside independant technology driven companies.


  • 2021: British Fashion Award – Leader of change award – December 2021.
  • 2021: Honorary PH.D appointed by the University of Westminster, for ‘Doctor of Arts’ – November 2021.
  • 2020: British Fashion Award – People of the Year (Philanthropy) – Winner.
  • 2020: GQ USA Fashion Award – Winner.
  • 2020: International Woolmark prize 2020 – Finalist.
  • 2019: BFC Newgen 2019/2020 recipient.
  • 2019: BFC GQ Fashion Fund Award – Winner.
  • 2019: Forbes 30 under 30 Europe.
  • 2019: Hublot LVMH Design Prize — Winner.
  • 2018: BFC Newgen 2018/2019 recipient.
  • 2018: Andam Grand Prize – Nominee.
  • 2018: LVMH Prize – Finalist.
  • 2018: British fashion award – Emerging talent menswear – Winner.
  • 2017: BFC Newgen 2017/2018 recipient.


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