Creative direction by Samuel Ross
Director of photography - MRWIZE
Project co-ordination - Ace Harper
A-COLD-WALL*’s season 2 collection, entitled ZERO HOURS.
Samuel delves into multiple notions related to, and focusing on displaced cues of the British Factory dynamic, heavily interlinked by a personal working class background & environment, this time tapping into a wider viewpoint.
Nods to factory routine, hardship and apparatus run through out the collection.
Fragmented graphics find themselves displaced & stamped across a mixture of obscure workwear - such as aprons & heavy duty ponchos lean towards Samuel’s more experimental viewpoint within Streetwear. Graphics feel more considered, but still nonchalant due to off-set placements.
Colour palettes, tones and hand dyed garments remain consistent through out the collection but begin to expand across different textures, this time along side an intrinsically British, delicate Cashmere scarf uncouthly vinyl printed - a subtle reminder of streetwear's ability to cut through various layers of semiotic infrastructures.
This experimentation expands beyond dying, but also to hand painted, painted smeared garments & oil stained tees - highlighting & questioning the intimate process of production which in turn introduces a garment that ages uniquely.
The main change being the strong move off Champion garments for the most part.
The revised collection can now be seen to have a make up of a slew of custom constructed garments with specific fits and fabric choices.
In comparison to the brands debut towards the start of the year, A-COLD-WALL* has reached reached a turning point, and appears to be moving from passion project to an actualised brand, carving its own niche through out the process.
A selection of AW15 accessories are now available through